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Blogging was once a fad, but not any longer. What was once the dominion of glassy eyed, late night geeks and teenagers is now pretty mainstream. If your serious about making money online, you should start a blog. Blog is the acronym for "web log". In the beginning they were a place for people to share information with others that had similar interests. If your promoting an online business, blogging is the way to go. If you want to develop true content filled websites that will help increase your visibility and provide real value for your readers. One thing to consider, is that blogs are free. The Blogger site provided by Google allows anyone with a Google account to start blogging in minutes. Google provides what is basically unlimited storage for your content and advertising. Internet marketers need to get large numbers of visitors to their web sites. Typically, it can take weeks, even months to get pages indexed. Blogs by comparison are indexed very quickly. Sometimes blogs are included in the serps within just a few days. Occasionally, within a few hours. The sooner you can get your blog listed, the faster you can begin to make money online. Search engines love text. Pretty pictures and graphics are great, but the search engine spiders read text, they live for text. To the crawlers text is everything, and text is something blogs provide in abundance. Increasing your visibility in the serps, brings more visitors to your site. Some people have blogs without websites. Others use their blogs to compliment their websites. Blogs can promote affiliate programs or Adsense or any other income stream. The really savvy business owner uses the blog for keyword marketing, and to drive traffic to sales pages, or squeeze pages to collect email addresses. The words in the blog give your overall site higher visability. You can use blogs as one accountant I know does and keep your customers and clients informed of accounting strategies, which in turn keeps them reading the blog, and keeps them linking to his sales page where he also provides other services like tax prep, bookkeeping, credit repair, etc. You can use a blog to organize your own thoughts in a format that is accessible to you anywhere in the world. If your planning to earn money online, then you need to keep track of your business objectives. A blog is the perfect format for this. Blogs allow you to post information that you would want to keep track of anyway, in a format that is accessible to others. The more visible your site is, the more visitors you will have. The more information you offer, the more visible you become. Its like automatic traffic generation. Keyword rich articles can be included in your blog which will continue to increase your rankings. Adding useful links, favorite websites, products and other items can make your blog profitable. Use your blog for link building, ask the owners of other sites that you have linked to, to provide links back to your site. There isn't much of a limit on what you can do with a blog. You can even add forms to collect email addresses and revue products. The interactive feature of blogs makes them unique. The comment feature allows others to add content to your blog. Comments are kind of a double edged sword. They can also be used for spam if your blog is not moderate well, so make sure that you keep a close watch on them. That being said, its great to allow others to add content. It keeps them involved and makes your blog grow in an automatic fashion. Blogs are ideal for the new online business owner. They are set up easily, they are free, they are fun and easy to use and administrate. Programs like WordPress are free. A nice option if you have your own hosting account and want more control. Some platforms like Googles Blogger are not only free, but can be hosted on Google's system. Free program, free hosting, unlimited content. Blogger blogs can also be hosted on your own system if you wish. I actually recommend this so that you have more control over the blog.
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