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Video sharing and video marketing is becoming one of the newest and most exciting online promotional opportunities for 2008. The most popular website online for online video is YouTube. This video sharing giant has fast become the default website for users to learn about online video sharing, how to upload videos, and how to market videos online. However, it is important that you learn a few techniques to optimize your video so that when you upload it, it results in the best possible quality video. Youtube converts videos to Flash on the fly and in doing so, it compresses the video and has difficulty processing digital garbage. With a little bit of technique, you can optimize your videos for prime-time. Obviously you need to first determine the camera and video editing software that you will be using. Know the format of video you are starting with. Most digital cameras today shoot video, as do most phones, which is a great cheap way to start. It is irrelevant where your video comes from; the responsibility lies on you to make it breathtaking. There are tons of editing tools on the Internet available for anyone to use on almost any platform; the latest computers already have these tools along with the basic install for just such editing requirements. If you are planning to upload and make movies from your mobile phone or other mobile device, I would plan on using something other than Microsoft MovieMaker. Apple Quicktime Pro, which is very inexpensive, is good to use with most any format. YouTube only supports certain formats for input, so be cautious. It is better if you make a .mov or .mp4, so be sure your editor has the capability to handle that format efficiently. If the software that you have is not capable of doing so, find one that it because otherwise you may loose information from the video during upload. As for the size of your video, Youtube recommends 320*240 QVGA and I would also agree with this recommendation which, unless you are using a webcam, most often your camcorders will shoot at a higher resolution. You will need to resize the video but try not to effectively pull or stretch the frames. It is advisable to make your video as bit-rich as you can. You can use a bit rate around 1000 kbps. Around 1200kbps it would probably overkill and take the video longer to process. 700kbps and 1000kbps should be the ideal range, you should be looking for. Once you are ready with size, codec, and quality set up, it is time for the selection of your audio format. It is better to use the MP3 audio codec, which should be standard on your editor. When you are done editing and exporting your video as a .mov or as a .mp4 format, you would obviously want to preview the video and make certain that it meets your standards for quality. If your resulting project is OK by you, go ahead and upload your video to Youtube. After your video is uploaded to the servers of YouTube it can take up to an hour or so to get actually published on the site. As YouTube formats your file and encodes it for their flash streaming. This process is fully automatic. Now all of your efforts would produce a real gem a really optimized video that looks better than others. In terms of video search engine optimization, it is always important to know the keywords and phrases that are most relevant to both your content and of course, your target audience. You will want to be certain that you include these words and phrases within the video title, description, and tags. It is also important that you choose the most appropriate category on Youtube to submit your video to. Choose and appropriate but popular category to post your video in and allow users to post comments, ratings, and embed your video elsewhere as this attracts incoming links to your video page on Youtube and provides you with the opportunity to show up in the Google search results as a result of their universal search initiative and purchase of Youtube. All of these suggestions should help you with your video sharing future. I would also suggest reading ReelSEO as it is the primary resource for online video SEO. Finally, try some of the other video sharing websites out there, like blip.tv and revver. Good luck.
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