SEO Campaigns Fail Because Optimisers Forget About The Basics

Search Engine Optimisation (SEO) is an effective marketing strategy. Its results are long term. However, Search Engine Optimisation is not easy to implement. It takes time and hard work to achieve success in SEO campaign. It also takes time to achieve results.

Most web marketers are spending countless hours optimising their websites both for the search engines and the target market. There are several factors that they work on to like keywords, keyword density and frequency, PageRank, website content, incoming links and so much more. Sometimes they get too overwhelmed with the many factors of SEO that they already forget the basics.

If you want to achieve the best results in search engine optimisation, you need to cover up the basics of SEO like the ones that follow:

• Each page must have an optimised and unique title tag. The title tag must contain the keywords that you are targeting. Just make sure the keywords are relevant to the page.



• Although some contest that Meta Tags are of no value now, they still are. It still pays to have Meta tags and descriptions for each web page.



• Don’t forget to include a sitemap in the website. The sitemap will guide the search engine spiders in indexing all the pages of the website.



• The good old website content should never be taken for granted. Website content must be keyword rich.



• Good website navigation must be ensured. No matter how good your website content is, if the site visitors will not be able to reach that page, it will be useless.



• When you use images, always use an Alt tag. This helps in targeting keywords on the page.



• Get inbound links from quality websites. Don’t participate in short term black hat linking techniques. While they may promise instant numerous links, their result is short term and they trigger penalties from the search engines.



• Make sure that you have robots.txt file to help the search engine robots find its way through your web pages.



• Prioritise text over images and graphics. The search engine spiders can read through text but not on images or graphics.

Article Source: http://technologynetwork.info

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