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People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video: 1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you've uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript. 2) Make sure to include the keyword that you are targeting visitors for. Most often users will use the word "video" in conjunction with their search if searching for videos via the search engines. Therefore, it is important to use the word "video in your title, description, meta tags, and any other on-page text that you include with your video. 3) Off-page SEO, or, the techniques that one uses outside of the actual coding of the site itself (links, etc...), is just as effective for online video content as it is with any other webpage. Therefore, do your best to develop inbound links to your videos with the keywords that you are targeting in the anchor text of those links. 4) It is advisable to create a separate sitemap just for your videos in your site and try to keep your video files in one directory this would help the web crawlers to locate your video files speedily and effortlessly. 5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers. 6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines. 7) The first thing that users see when browsing for or searching for videos is the video thumbnail. Research shows that the thumbnail you choose for your video can really effect the number of viewers that watch the video itself. Try to experiment with the thumbnails that you choose to see which ones create more interest and get seen more often by viewers. 8) When hosting videos on your own site, keep your videos one per page and put all the pages with videos into one directory. This combined with a video sitemap will help search engines find and index all of your important videos. In addition to the specific optimization techniques listed above, make sure that you also follow some common guidelines for online video content: 9) With any SEO that you do online, choose keywords that you know users are searching for. Use keyword research tools to discover keywords and phrases that are most often searched for when looking for the information that you are creating. 10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase.
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